Over the years, more and more people have doubted the power of email marketing mostly due to the fact that there is a variety of social media platforms that take up attention. Even with the attention shifting towards social media marketing in the recent years, email marketing remains one of the best options.
There are many reasons as to why and how email marketing can help your business in 2021:
Almost Everyone Uses It
With 3.9 billion active users as of 2019, email is one of the best ways of communication on a global scale. With roughly 1 billion users on Instagram and 2.85 billion on Facebook, email is by far the most used platform.
Give it a second’s thought.Whenever you download an app or sign up for something, 9 times out of 10, you will be asked for your email address. This is because it is the one form of communication that almost everyone uses.
So, as popular as it is, it could be a very beneficial form of marketing.
Staying In Touch With Your Audience
Once your audience has signed up to be on your email marketing list, they will receive emails from you on a daily basis. People tend to check their emails at least once a day, therefore by sending daily emails, you have a higher chance of the recipient opening, reading and potentially taking action from your email.
Your audience will also feel more appreciated if you keep them up to date with any company news, deals or events. For example, if once a month a clothing business sends out a discount code via email, the recipients will look forward to receiving the email once a month and become loyal customers. This is why it is beneficial for both, your business and the customers, to stay in touch via email.
Easy To Measure
Another great benefit from email marketing is just how simplethe measurement of the metricsis.There are different software that you can use to measure the different metrics. Some of these software include Right Inbox, Mailtrack and HubSpot but there are hundreds more that could serve the purpose.
By using email metric tracking tools you will be able to track the open rates, bounce rates, delivery rates, click-through rates and unsubscribe rates. All of these metrics are extremely useful to know as you can use them to determine your target audience and know what content is successful and what content should be changed. Knowing the metrics is the key to successful email marketing.
Affordable Expenses
One of the great benefits of email marketing is how accessible and affordable it is for everyone. The prices for email marketing vary from £0 up to £1000 per month based on the company’s budget. The fact that the price tag is so flexible allows almost any company, be that big or small, to market to their audience.
Usually, it’s the email metric tracking tools that up the costs of email marketing as they tend to have a monthly subscription. However, these tools are not necessary tomarketing, they just aid you to get the most out of email marketing.If you are on a budget, you could simply skip using these tools.
Targeted Marketing
A good aspect of being able to use email marketing is that you can target messages out to specific groups of people that are in different stages of the buying cycle.
The four different stages of the buying cycle are:
- The “consideration” stage
- The “research” stage
- The “comparison” stage
- The “ready to purchase” stage
By sorting outin what group the recipients fit you can determine who gets which email. For example, if a customer has something in their basket but has not purchased it yet, an “oops you forgot to checkout” type of email is the perfect push. This is because it is specifically targeting people at the “ready to purchase” stage and giving them that extra motivation to complete the transaction.
With this extra information in your pocket, you can easily understand the importance and the benefits of email marketing. So,what are you waiting for? Give your business the costumers that it deserves!
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